Break the model. Reinvent your business.
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Creative Destruction

Your business is already dead, you just don't know it yet.

The acceleration of change impacts technology, consumer expectations and economic models. The lifespan of companies is tumbling, from a 67 year average in the 1920s to 15 years today.

Are you responding? How? Innovation Labs that never produce or deliver? Training courses to certify teams in the next great method? Talking a lot of theory, yet showing next to no action. It’s time to stop doing the same things and expecting a different result.

We didn’t just write the book on large scale corporate innovation, we did it. Learnt the lessons and lived to tell the tales.

Are you ready to challenge your ideas and embrace uncertainty to win? If so, ExecCamp is the experience for you.

Get comfortable with uncertainty

ExecCamp is an outcome-oriented immersion program for business leaders who see the world differently.

People who are willing to step out of their comfort zone to make a lasting cultural impact on themselves and their organizations.


Leave legacy thinking behind to experience a truly generative environment. Meet and collaborate with leading startups, venture capitalists and thought leaders in the industy. See the world through their eyes. Don't fear the future, invent it.


Harness the inspiration of Immersion to envision a better path. Ideas shape our purpose and define our mission. Diverge and converge. Challenge your thinking. Create an alternate vision for your business.


Experiment, test and learn. Co-create ideas with real customers and users. Refine your vision, revise the hypothesis and use validated learning to inform your next steps. Iterate. Seek out the fastest path to feedback. Learn what works and doesn't quicker than everyone else.


Take the learnings, ideas and outcomes back to your organization. Shape a new culture. Show a new way of working, don't just talk about one. Use the scale of your enterprise to impact the industry and win. Create a new lifeline for the ongoing relevance of your organization.

What exactly happens?

ExecCamp is a multi-week program where business leaders leave their existing organization with the mission to shape a new one. Together with ExecCamp leaders we'll construct a cross-functional team to leverage the best talents of both our people to explore challenging business problems at speed.

The team will meet, collaborate and create with leading industry experts, venture capitalists, startups and though leaders to experience a unique business innovation environment at our base in Silicon Valley.

You'll engage and test business hypotheses with real customers and users from the start. Then use their feedback and validated learning to improve the products and ourselves. It's high intensity and high tempo as we seek out options to succeed and learn by doing. Get outside your comfort zone and take part in a transformational experience with a lasting impact.

Immerse, Ideate, Innovate to Impact your future business and personal growth.

Think BIG, Learn Fast, Start Now!

Embrace the Lean Enterprise mantra and start focusing on outcomes, not outputs.

Think BIG

a new mobile app isn’t going to save your business — think BIGGER!


  • What got you here will not get you there
  • The future survival of your business depends on your ability to identify new opportunities, and leverage your businesses assets and capabilities in new ways to drive growth


  • Define a future vision for how the business will operate and succeed
  • Shape a runway to leap beyond today to explore tomorrow


  • Immerse your team in the startup world to see what thinking BIG means to leading innovators
  • Create cross-functional teams skilled in the art of seeking out future opportunities and achieving aspirational goals

Learn Fast

high performance organizations create knowledge faster to win


  • Winning businesses learn faster than the competition
  • In complex environments our best approach to accumulate new knowledge is through the use of scientific experimentation, to find out what works and what does not


  • Embrace hypothesis-driven development and engage your audience
  • Rapidly test your product assumptions, then adapt your vision based on validated learning


  • Empower cross-functional teams skilled in the science of lean product development and hypothesis testing
  • Develop a culture of rapid experimentation and learning with the people that matter most — your customers and users.
  • Use their feedback to build the right product at speed.

Start Now!

your competitors aren’t writing business cases, they’re learning


  • You are losing time to capitalize on your competitive moment
  • Stop writing documents and start reducing the uncertainty of investing in a product no one values, uses or cannot be delivered when it's needed


  • Explore your problem and solution hypotheses at speed
  • Define, create and release your product to discover if it hits the mark


  • Talk to customers and users, build prototypes of the product to continually test with the people it are designed for
  • Continuously adapt and refine your vision to deliver products people love


  • Alan Molloy

    Head of Customer, Channels and Payments Technologies, Allied Irish Bank

    Barry helped AIB, the largest retail bank in Ireland, achieve a step change in its digital journey. By combining his senior level communication skills with his deep insight on how to leverage technology at scale, he influenced key stakeholders across the bank to do things differently.

  • John Mornement

    General Manager, Major International Co.

    Barry takes a refreshing and highly effective approach to getting a cross-functional group of managers to identify and prove value from innovation that would otherwise remain hidden or blocked in their business. The approach of driving very early customer testing well ahead of when it would normally be done - in parallel with developing the bigger vision - forces a focus on minimum viable product and early proof points. This proved to be very engaging in our business for stakeholders up to board level - instead of 'here is a big programme - trust us' the message was 'here is a game changing initiative and you can touch and feel the first steps of it'. Barry brings a very practical style and methodology to bear which empowered the team - so we really owned the outcome and developed both as a team and as individuals.

  • Samuel Lacarta Chavarrias

    IT Director, Vueling Airlines

    Barry has a really synthetic view which is key to reducing challenges to small iterations, helping to get quick feedback and adapt to maximise value. He really understands lean and agile methodologies and sees how they can be used, not only in startups, but even in larger, more complex companies.

  • John Crosby

    former Chief Trading, Product & Technology Officer, lastminute.com and CIO, AutoTrader.co.uk

    Barry was instrumental in the conception and formation of an 'innovation engine' at lastminute.com. Not only were we able to identify and develop winning ideas at pace but the whole organization was reinvigorated by an approach which delivered measurable results

  • Be Part
    Of Our


Thought leaders in technology-led business innovation

We are world-class practitioners, globally recognized thought leaders in product design and delivery and organizational transformation. Our team and partnership network is a global pool of exceptional talent.

Barry co-authored the industry-defining book on technology-led business innovation for large corporates, Lean Enterprise: How High Performance Organizations Innovation At Scale part of Eric Ries’ Lean series (O'Reilly, 2015).

You can find him creating new products at Global 500 companies worldwide, giving keynotes at international conferences, and writing for leading business publications including The Economist.

Get free sample chapters of Lean Enterprise by Barry O'Reilly, Jez Humble, and Joanne Molesky.

  • Barry O'Reilly

    Barry O'Reilly consults with leading global organizations on continuous improvement using lean and agile practices and principles. He has been an entrepreneur, employee, and consultant. After several startups, his focus shifted towards the enterprise where he has explored the intersection of business model innovation, product development, organizational design and culture transformation. He is a co-author of Lean Enterprise: How High Performance Organization Innovate At Scale, the latest addition to the Eric Ries Lean Series (O’Reilly, 2015), and founder of ExecCamp

  • Exciting News Soon!

    Our Team and Network

    We have a team and network of world-class leaders in new product design and delivery. Domain experts in design thinking, lean startup and business model innovation. Our network is connected to leading Venture Capitalists, Accelerator Programs, Startup Founders and Thought Leaders.

    Our only criteria is that we work with awesome people, that support a generative and growth mindset with the goal to create a high performance environment where everyone can succeed. We know that no one individual is successful without the support and contribution of a purpose driven team.

Contact Us

Get in touch to work with us by emailing info@execcamp.com

Follow us on Twitter @ExecCamp and LinkedIn